Daniel Gritzer

As a user, owning your own sweepstakes can be an exciting and rewarding experience. Not only do sweepstakes offer the chance to win great prizes, but they also provide a unique opportunity to connect with others and build your brand. In this article, we’ll explore five reasons why owning your own sweepstakes is something you should consider. From increased exposure to improved customer engagement, there are plenty of benefits to be gained from running your own sweepstakes. So whether you’re a business owner or simply a fan of entering contests, read on to discover why owning your own sweepstakes is a smart choice.

What is a sweepstake and how does it work?

A sweepstake is a promotion where participants enter to win a prize by chance, without having to pay any money upfront.

What are the benefits of owning your own sweepstake?

Owning your own sweepstake can provide several benefits, including increased brand awareness, customer engagement, and the ability to collect valuable data about your target audience.

How can a sweepstake help increase brand awareness?

By offering a valuable prize and promoting your sweepstake through social media, email marketing, and other channels, you can attract new customers and generate buzz about your brand.

What types of prizes are best for sweepstakes?

The best prizes for sweepstakes are those that are relevant to your target audience and are perceived as valuable.

How can you ensure that your sweepstake is legally compliant?

To ensure that your sweepstake is legally compliant, you should consult with an attorney who specializes in sweepstakes law.

1. Owning your own sweepstakes allows you to control the rules and regulations, ensuring that they align with your personal values and goals.
2. You can customize the sweepstakes to your audience, making it more engaging and appealing to potential entrants.
3. Running a sweepstakes can help increase brand awareness and engagement with your target audience, ultimately leading to more sales and revenue.
4. You can collect valuable customer data through sweepstakes entries, allowing you to better understand your audience and improve your marketing strategies.
5. Hosting a sweepstakes can be a fun and exciting way to connect with your customers and build stronger relationships with them, fostering brand loyalty and advocacy.

When I hear the word sweepstakes the first image is the memorable moment when an unknowing winner opens their front door to be greeted with a life-changing check. For those of you younger than me you can google it. Well when sweepstakes began, they started as a lottery related to products that a company was selling. The reality is, just like anything we do in the marketing world, everything can be used for good or evil, depending on who is wielding the power and how it is being used. Sweepstakes by definition are games of chance or luck, while Contests are games of skill. Typically contest winners are selected by a third-party or judges using a set of criteria, whereas sweepstakes winners are randomly selected. So, you know exactly why you are doing it for your business, now you just need to create the sweepstakes plan. Ask the sales team what these individuals like and try to create a short list of prize ideas. It may even make sense to select a small group of customers for an email survey, asking them what types of prizes would really be of interest to them. So, while giving your services away as the prize is probably the least cost prohibitive, it may not result in the excitement and buzz that you were hoping to incite. Again, this all goes back to your objectives and what you are trying to achieve. Whether this is a seasonal product or perhaps you know consumers are strapped for cash around the holidays, you need to be thoughtful and strategic about when and how long you run your sweepstakes. Keep in mind for most states, you are required to also allow individuals an option to mail in their entry, so make sure you allow enough time for those to get in and get managed by your team. A few other items to think through if you are B2B, you may want to take into account the calendar for your target industry, so if their fiscal year starts in August, it will be risky for you to run a late summer sweepstakes because people may be too busy at work to sign up. What channels you choose should be based on the target audience and where you can easily intersect with them during their day to day life. Make sure you think ahead. Are you asking them to opt-in to your monthly newsletter? Or follow you on social? The real winner is you and your business. If you did everything right or at least mostly right , you should now have access to new contacts and ways to engage with them assuming they opted-in to future communication with you. Now you need to make sure your marketing plans accommodate for these new friends and outline opportunities to educate them about your product and offer other resources that may be of interest to them to keep them engaged. Like any tactic it only makes sense if it ladders back to your strategy and can help support meeting your business objectives. If you have any of the following business objectives included in your business plan, sweepstakes may be worthy of consideration. In some cases, using sweepstakes to reward current customers helps support retaining and engaging current customers. If you are targeting individuals or businesses at the top of the funnel who may not yet be aware of your product or service, creating and promoting a sweepstakes may help to get your name out there. A sweepstakes will probably not lead to an immediate closed deal however, it will allow you to reach people you may not have known before and allows you an opportunity to have them opt-in to your newsletters and ongoing communication, which at least opens the door. Here are a few different types of sweepstakes that created buzz, and bonus points for the brands, included information capture on people who were interested in the sweepstakes. To enter, contestants just had to fill out the entry form. Want to learn more about connecting email and social media to your sweepstakes strategy? Give us a ring or contact us below. June 28, 6 min read.
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